"Yerba Madre - formerly Guayakí Yerba Mate - is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations - a reflection of the values the brand has championed since day one."

We created a visual world based on the Yerba Madre values for the rebrand campaign. To build this world, we captured original content with our friends and layered in cinematic sourced cinematography. This video and photo campaign was pure joy to produce and share with fans of Yerba Madre, old and new.