How do you unveil a revolutionary new way to move—without ever showing the machine that makes it possible? You make it invisible. Welcome to Invisible Bike Town.

That was the creative spark behind the Ride Also launch campaign, introducing a groundbreaking electric bike in collaboration with Rivian. Conceived by visionary directors Joel Fox and Jennifer Jordan Day of SmileMountain, the campaign transformed mystery into momentum.

Across four cinematic teasers, we revealed just enough—glimpses of design, movement, and sound—to let audiences feel the innovation before they could see it. The story built to a climactic reveal film, igniting curiosity and conversation across social and digital platforms.